\u0130\u015fletmelerin \u00e7o\u011fu m\u00fc\u015fterilerini memnun etmekten ziyade pazar paylar\u0131yla ilgilenirler. Pazar pay\u0131 geriye d\u00f6n\u00fck, m\u00fc\u015fteri memnuniyeti ise ileriye d\u00f6n\u00fck bir \u00f6l\u00e7\u00fcm arac\u0131d\u0131r. M\u00fc\u015fteri memnuniyeti d\u00fc\u015ferse, pazar pay\u0131 da k\u0131sa s\u00fcrede d\u00fc\u015fmektedir.<\/p>\n
Bu sebeple; m\u00fc\u015fteri memnuniyeti dereceleri periyodik olarak takip edilmeli ve geli\u015ftirilmelidir. M\u00fc\u015fteri memnuniyeti ne kadar y\u00fcksekse, pazardaki pay oran\u0131 da o kadar geni\u015f olacakt\u0131r.<\/p>\n
\u00d6nemli Vurgular;<\/p>\n
–\u00a0\u00a0\u00a0\u00a0\u00a0 Yeni m\u00fc\u015fteri bulman\u0131n maliyeti, mevcut m\u00fc\u015fterileri elde tutup onlar\u0131 memnun etmekten \u00e7ok daha\u00a0fazlad\u0131r.<\/p>\n
–\u00a0\u00a0\u00a0\u00a0\u00a0 Ortalama bir \u015firket her y\u0131l m\u00fc\u015fterilerinin %10-30’unu kaybeder.<\/p>\n
–\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00fc\u015fteri tatminsizli\u011finde yap\u0131lacak bir d\u00fczeltme; faaliyet g\u00f6sterilmekte olan sekt\u00f6re ba\u011fl\u0131 olarak kar oranlar\u0131nda ciddi bir art\u0131\u015f sa\u011flar.<\/p>\n
– \u00a0 M\u00fc\u015fteri kar oran\u0131, m\u00fc\u015fterilerin elde tutulma s\u00fcresi oran\u0131nda art\u0131\u015f g\u00f6sterir.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130\u015fletmelerin \u00e7o\u011fu m\u00fc\u015fterilerini memnun etmekten ziyade pazar paylar\u0131yla ilgilenirler. Pazar pay\u0131 geriye d\u00f6n\u00fck, m\u00fc\u015fteri memnuniyeti ise ileriye d\u00f6n\u00fck bir \u00f6l\u00e7\u00fcm arac\u0131d\u0131r. M\u00fc\u015fteri memnuniyeti d\u00fc\u015ferse, pazar pay\u0131 da k\u0131sa s\u00fcrede d\u00fc\u015fmektedir.\u2026 read more →<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-2391","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.erdemyesiloglu.\u200bcom.tr\/index.php?rest_route=\/wp\/v2\/pages\/2391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erdemyesiloglu.\u200bcom.tr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.erdemyesiloglu.\u200bcom.tr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.erdemyesiloglu.\u200bcom.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erdemyesiloglu.\u200bcom.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2391"}],"version-history":[{"count":1,"href":"https:\/\/www.erdemyesiloglu.\u200bcom.tr\/index.php?rest_route=\/wp\/v2\/pages\/2391\/revisions"}],"predecessor-version":[{"id":2392,"href":"https:\/\/www.erdemyesiloglu.\u200bcom.tr\/index.php?rest_route=\/wp\/v2\/pages\/2391\/revisions\/2392"}],"wp:attachment":[{"href":"https:\/\/www.erdemyesiloglu.\u200bcom.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}